Logo design and product label design

Almut M.Designstudio Logo
C. Knietzsch

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Logo design for a beauty brand

For "The Graces Beauty" - a new beauty product line from the Australian company Benson & Harley - I developed the logo and the product labels. The products are going to be launched on the Vietnamese market.

The client wanted to go with a classic coin design of the Three Graces which needed a simplification to be able to be printed in gold or silver hot foil technique and to be stamped on soap bars.

logo design for a beauty product line
Logo design for a beauty product line
Logo design vectorized in two colors
Logo design vectorized in two colors

The original coin design from 1817 had to be redrawn and simplified many times to get the most relevant lines out of it. After that I vectorized the drawing.

original coin design
Original coin design from 1817
redrawing a logo
Many redrawings of the logo were necessary to get the final lines
logo design 1-color
The vectorized logo design in one color
logo vectorizing
The original picture of the coin design had to be simplified and vectorized
soap stamp logo
The logo with even more reduced lines to be able to use it as a soap stamp
logo claim
The claim of the beauty product line

Label design for beauty products

In order to differentiate the products, the hair care products and the body wash product have different colors and background patterns. Dependent on the top notes of the fragrance I have designed a different floral pattern which can be printed in gold or silver for the background of the label.

The dark royal blue combined with black and logo and text in silver and gold on the hydrating body wash bottle gives a luxurious look-and-feel. Also, the royal blue stands for water/hydrating.

With the juicy orange on the shampoo and conditioner bottles I had the argan oil and shea butter in mind, which nourishes the hair.

The beauty products will be launched on the Vietnamese market, which has a thriving economy and a large, young population, that likes to spend more on beauty products.

 

product label design with logo
Label design for hair care product and logo design
label designs on beauty products
Luxury label design drafts with gold and silver hotfoil printing technique
product branding drafts
Product branding drafts with white bottles
product branding drafts with black bottles
Alternative product branding drafts with black bottles
product branding label design
Testing the product label designs on shorter bottles

Activities:

  • Simplification and vectorizing of the logo
  • Endless pattern design
  • Design/Layout of product labels
  • Branding
  • 3D-rendering for presentation

Need a professional logo and product label design?


Don't hesitate to ask me. I'm happy to send a quote. Just tell me a bit about your company and the the products or services you are selling.

Ask for a design quote

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